TOBAR 2015 Catalogue 300pp toy trade brochure

Brief

To design and produce a catalogue for a range of over 1400 toys and gifts.

Project Details

  • Sourced paper and print
  • Produced using Adobe InDesign
  • 300 pages, perfect-bound
  • 210mm x 297mm
  • Arranged and laid out over 1400 products
  • Prepared PDF files for print
  • All photography supplied by in-house photographer.
  • All copy supplied by in-house copy writer.
  • Cover illustration supplied by in-house designer.

Project Description

The TOBAR catalogue is an annual publication showcasing a range of over 1400 toys and games for potential retailers.

The products are divided up into 19 categories.

I managed the project from brief to print, firstly sourcing paper to suit a given optimum weight for mailing.

From this, a page count per section is worked out and work can begin giving all 1400 items a home.

I laid out every page, styled up all information and positioned product photos.